I'm working my way troguhh Seth Godin's work at the moment, and have just finished Unleashing the idea virus . It looks at how marketing has shifted from TV and magazine ads to virial marketing. He talks about businesses who are unleashing viruses' sucessfully and points out ways in which other businesses could do the same.I love the way Godin breaks down his subjects, give us clear examples of what he is talking about and helps me think about business in a new and different way. He is also talking about ideas and concepts which are fresh and relevant today and how the world of marketing and reaching potential customers has been transformed by new technologies.I have really enjoyed this book and am now waiting for my copy of Permission Marketing to drop troguhh the door!
I'm working my way troguhh Seth Godin's work at the moment, and have just finished Unleashing the idea virus . It looks at how marketing has shifted from TV and magazine ads to virial marketing. He talks about businesses who are unleashing viruses' sucessfully and points out ways in which other businesses could do the same.I love the way Godin breaks down his subjects, give us clear examples of what he is talking about and helps me think about business in a new and different way. He is also talking about ideas and concepts which are fresh and relevant today and how the world of marketing and reaching potential customers has been transformed by new technologies.I have really enjoyed this book and am now waiting for my copy of Permission Marketing to drop troguhh the door!
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