Not every indie author will agree with this article in its entirety, but I imagine most will find one or two points of empathy. Or, if not that, at least enjoy the author's sardonic wit. With a nod to the U.S. movie industry's vague - and, I think, unintentionally funny in its PC-ness - terminology, this article is rated PG-13 for occasional language. And thank you to The Passive Voice for the share.
The Horrors of Self-Promotion